Aparna Abhishek Iyer
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What Running 250+ B2C Webinars Taught Me About Growth
The author reflects on their experience running 250-300 B2C webinars, noting initial success declined due to “webinar fatigue.” Key lessons include the importance of speaker quality, topic framing, and adapting content delivery. Optimising the entire webinar process, rather than relying on fixed formats, proved crucial in reversing declining engagement and conversions. Read more
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How I Would Build Demand, Convert Buyers, and Expand Accounts for Outreach.io
My take on how outreach.io can grow at the top, middle and bottom of the funnel Read more
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Why Is Notion Successful?
How Ivan Zhao built the most quietly dominant workspace on the internet using minimalism, community, and a collaboration loop that converts free users into enterprise contracts. Read more
