Aparna Abhishek Iyer
-
How I Built a Marketing Stack Running an IELTS Business
Introduction: This Was Never a Theoretical Stack When I started my IELTS coaching business (Verbalist), I wasn’t thinking about “martech stacks.” I faced real problems. I had to figure out how to get students each month. It was crucial to keep leads from dropping off. I also needed to stand out amid endless free content.… Read more
-
The HubSpot Marketing Strategy: Eight Moves that Built a $30B SaaS Company
HubSpot’s innovative marketing strategies transformed it from a startup to a $30 billion company. Key moves include defining inbound marketing, leveraging free tools for engagement, building a partner network, and shifting from a funnel to a flywheel model. Their focus on customer experience alongside AI-driven Loop Marketing continues to set industry standards. Read more
-
Boosting Enrollments with Marketing Automation in EdTech
The post discusses the significance of automation in EdTech marketing, how it significantly improve lead-to-enrollment ratios, along with a funnel deep-dive of some of the biggest players in the industry Read more
