EdTech
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What Running 250+ B2C Webinars Taught Me About Growth
The author reflects on their experience running 250-300 B2C webinars, noting initial success declined due to “webinar fatigue.” Key lessons include the importance of speaker quality, topic framing, and adapting content delivery. Optimising the entire webinar process, rather than relying on fixed formats, proved crucial in reversing declining engagement and conversions. Read more
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Boosting Enrollments with Marketing Automation in EdTech
The post discusses the significance of automation in EdTech marketing, how it significantly improve lead-to-enrollment ratios, along with a funnel deep-dive of some of the biggest players in the industry Read more
